{"id":22501,"date":"2022-03-15T17:29:04","date_gmt":"2022-03-15T17:29:04","guid":{"rendered":"https:\/\/mulligandesign.com.br\/2022\/?post_type=portfolio&#038;p=22501"},"modified":"2024-10-11T13:46:03","modified_gmt":"2024-10-11T13:46:03","slug":"novos-cookies-belive","status":"publish","type":"portfolio","link":"https:\/\/mulligandesign.com.br\/2022\/portfolio\/novos-cookies-belive\/","title":{"rendered":"Novos Cookies Belive"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-vc-stretch-content=\"true\" class=\"vc_row wpb_row vc_row-fluid top-space vc_custom_1647359931290 wow fadeIn vc_row-has-fill pofo-stretch-content vc_row-no-padding vc_row-o-equal-height vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-has-fill vc_col-sm-12 vc_col-md-8 vc_col-xs-12 pofo-column-responsive-6a2fb66139d92\"><div class=\"vc_column-inner cover-background vc_custom_1647359567391\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-md-4 vc_col-xs-12\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth pofo-column-responsive-6a2fb66139e74\"><div class=\"vc_column-inner vc_custom_1507731390212\"><div class=\"wpb_wrapper\"><h5 class=\"text-extra-dark-gray margin-20px-bottom font-weight-600 display-inline-block alt-font heading-style2  vc_custom_1647369113740  heading-1\"  style=\"font-weight: 900; color: #ffffff;\">Novos Cookies Belive.<\/h5><div class=\"separator-line-horrizontal-full bg-extra-light-gray center-col pofo-separator  vc_custom_1647381546947\" style=\"background-color:#cef4a2;\"><\/div><div class=\"text-medium line-height-28  vc_custom_1724345146162 last-paragraph-no-margin\" style=\"color: #ffffff;\"><div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p class=\"p1\">Em 2020, a<strong>\u00a0<span class=\"bold\">Belive<\/span><\/strong>\u00a0iniciou o projeto de reformula\u00e7\u00e3o de sua linha de cookies e convidou\u00a0a\u00a0<strong><span class=\"bold\">Mulligan<\/span><\/strong>\u00a0para renovar a identidade visual nas embalagens.<\/p>\n<p class=\"p1\">Nossa miss\u00e3o foi criar uma identidade impactante para a nova linha, destacando os atributos sensoriais dos novos cookies, sem perder o elo com o<em>\u00a0<span class=\"italic\">look and feel<\/span>\u00a0<\/em>da marca, que \u00e9 bastante consistente.<\/p>\n<\/div>\n<\/div>\n<\/div><ul class=\"list-style-9 margin-twelve-left text-extra-dark-gray list-style7-1 \" style=\"color: #cef4a2;\"><li style=\"border-color: #cef4a2;\"><span class=\"display-block text-extra-small text-medium-gray\" style=\"color: #ffffff;\">CLIENTE:<\/span>Araunah Foods<\/li><li style=\"border-color: #cef4a2;\"><span class=\"display-block text-extra-small text-medium-gray\" style=\"color: #ffffff;\">SOLU\u00c7\u00c3O:<\/span>Redesign de Embalagens<\/li><li style=\"border-color: #cef4a2;\"><span class=\"display-block text-extra-small text-medium-gray\" style=\"color: #ffffff;\">SERVI\u00c7OS:<\/span>Packaging<\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section class=\"vc_row wpb_row vc_row-fluid  vc_custom_1510323973522 wow none\"><div class=\"wpb_column vc_column_container vc_col-sm-1 vc_col-lg-2 vc_col-md-2 vc_hidden-xs col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-10 vc_col-lg-8 vc_col-md-8 vc_col-xs-12 text-center\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><h5 class=\"text-extra-large margin-25px-bottom display-inline-block alt-font heading-style3  heading-2\"  style=\"font-size: 48px; line-height: 50px; font-weight: 900; color: #81d100;\" data-fontsize=\"48px\" data-lineheight=\"50px\">Um design que transmite<br \/>o reason to believe da marca.<\/h5><div class=\"separator-line-horrizontal-full bg-extra-light-gray center-col pofo-separator  vc_custom_1647381546947\" style=\"background-color:#cef4a2;\"><\/div><div class=\" vc_custom_1728654361355 last-paragraph-no-margin pofo-text-block-responsive-6a2fb6613a076\" style=\"color: #cef4a2; width: 100%;\"><div class=\"vc_row wpb_row section \">\n<div class=\" full_section_inner clearfix\">\n<div class=\"wpb_column vc_column_container vc_col-sm-12\">\n<div class=\"vc_column-inner \">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p>A solu\u00e7\u00e3o visual criada tem como foco principal destacar o\u00a0<em><span class=\"italic\">appetite-appeal<\/span>\u00a0<\/em>dos cookies, utilizando ilustra\u00e7\u00f5es hiper-realistas para mostrar os atributos que foram os drivers da reformula\u00e7\u00e3o: a maior espessura do produto, o sabor marcante e o grande n\u00famero de gotas de chocolate e castanhas.<\/p>\n<p>Para simplificar a mensagem e aumentar o impacto da comunica\u00e7\u00e3o com o consumidor, as principais informa\u00e7\u00f5es e descri\u00e7\u00f5es de sabor foram centralizadas em um box com cores vivas, chamativas e contrastantes com o fundo preto, resultando em uma embalagem que transmite o<em>\u00a0<span class=\"italic\">reason to believe<\/span><\/em>\u00a0dos\u00a0<strong><span class=\"bold\">Cookies Belive<\/span><\/strong>, tanto nas g\u00f4ndolas quanto no ambiente\u00a0<em><span class=\"italic\">e-commerce<\/span><\/em>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"jp-relatedposts\" class=\"jp-relatedposts\"><\/div>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-1 vc_col-lg-2 vc_col-md-2 vc_hidden-xs col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/section><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-vc-stretch-content=\"true\" class=\"vc_row wpb_row vc_row-fluid   wow none pofo-stretch-content\"><div class=\"wpb_column vc_column_container vc_col-lg-2 vc_hidden-md vc_hidden-sm vc_hidden-xs col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-lg-8 vc_col-md-12 col-xs-mobile-fullwidth wow none text-center\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;22504&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInUp&#8221; el_class=&#8221;margin-35px-bottom xs-margin-15px-bottom single-img-full&#8221;][vc_single_image image=&#8221;22505&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInUp&#8221; el_class=&#8221;margin-35px-bottom xs-margin-15px-bottom single-img-full&#8221;][vc_single_image image=&#8221;22506&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInUp&#8221; el_class=&#8221;margin-35px-bottom xs-margin-15px-bottom single-img-full&#8221;][vc_single_image image=&#8221;22503&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInUp&#8221; el_class=&#8221;no-margin-bottom single-img-full&#8221;]<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-lg-2 vc_hidden-md vc_hidden-sm vc_hidden-xs col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Novos Cookies Belive. Em 2020, a\u00a0Belive\u00a0iniciou o projeto de reformula\u00e7\u00e3o de sua linha de cookies e convidou\u00a0a\u00a0Mulligan\u00a0para renovar a identidade visual nas embalagens. Nossa miss\u00e3o foi criar uma identidade impactante para a nova linha, destacando os atributos sensoriais dos novos cookies, sem perder o elo com o\u00a0look and feel\u00a0da marca, que \u00e9 bastante consistente. CLIENTE:Araunah FoodsSOLU\u00c7\u00c3O:Redesign de EmbalagensSERVI\u00c7OS:PackagingUm design que transmiteo reason to believe da marca. A solu\u00e7\u00e3o visual criada tem como foco principal destacar o\u00a0appetite-appeal\u00a0dos cookies, utilizando ilustra\u00e7\u00f5es hiper-realistas para mostrar os atributos que foram os drivers da reformula\u00e7\u00e3o: a maior espessura do produto, o sabor marcante e o grande n\u00famero de gotas de chocolate e castanhas. Para simplificar a mensagem e aumentar o impacto da comunica\u00e7\u00e3o com o consumidor, as principais informa\u00e7\u00f5es e descri\u00e7\u00f5es de sabor foram centralizadas em um box com cores vivas, chamativas e contrastantes com o fundo preto, resultando em uma embalagem que transmite o\u00a0reason to believe\u00a0dos\u00a0Cookies Belive, tanto nas g\u00f4ndolas quanto no ambiente\u00a0e-commerce. 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