{"id":22541,"date":"2022-03-15T19:30:42","date_gmt":"2022-03-15T19:30:42","guid":{"rendered":"https:\/\/mulligandesign.com.br\/2022\/?post_type=portfolio&#038;p=22541"},"modified":"2024-10-11T13:09:40","modified_gmt":"2024-10-11T13:09:40","slug":"chips-belive-br-spices","status":"publish","type":"portfolio","link":"https:\/\/mulligandesign.com.br\/2022\/portfolio\/chips-belive-br-spices\/","title":{"rendered":"Chips Belive &#038; BR Spices"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-vc-stretch-content=\"true\" class=\"vc_row wpb_row vc_row-fluid top-space vc_custom_1647371678469 wow fadeIn vc_row-has-fill pofo-stretch-content vc_row-no-padding vc_row-o-equal-height vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-has-fill vc_col-sm-12 vc_col-md-8 vc_col-xs-12 pofo-column-responsive-6a1f04cf57629\"><div class=\"vc_column-inner cover-background vc_custom_1647372038601\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-md-4 vc_col-xs-12\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth pofo-column-responsive-6a1f04cf576dd\"><div class=\"vc_column-inner vc_custom_1507731390212\"><div class=\"wpb_wrapper\"><h5 class=\"text-extra-dark-gray margin-20px-bottom font-weight-600 display-inline-block alt-font heading-style2  vc_custom_1647380522751  heading-1\"  style=\"font-weight: 900; color: #ffffff;\">Chips Belive<br \/>&amp; BR Spices.<\/h5><div class=\"separator-line-horrizontal-full bg-extra-light-gray center-col pofo-separator  vc_custom_1647382558873\" style=\"background-color:#f8dae4;\"><\/div><div class=\"text-medium line-height-28  vc_custom_1654703883353 last-paragraph-no-margin\" style=\"color: #ffffff;\"><div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p class=\"p1\">A\u00a0<strong><span class=\"bold\">Belive<\/span><\/strong>\u00a0\u00e9 uma empresa mineira de produtos aliment\u00edcios saud\u00e1veis que n\u00e3o para de crescer. Fomos convidados por eles para criar as embalagens da nova linha de\u00a0<strong><span class=\"bold\">Chips Vegetais<\/span><\/strong>, um\u00a0<em><span class=\"italic\">cobranding<\/span><\/em>\u00a0com a marca de temperos artesanais\u00a0<strong><span class=\"bold\">BR SPICES<\/span><\/strong>.<\/p>\n<\/div>\n<\/div>\n<\/div><ul class=\"list-style-9 margin-twelve-left text-extra-dark-gray list-style7-1 \" style=\"color: #f8dae4;\"><li style=\"border-color: #f8dae4;\"><span class=\"display-block text-extra-small text-medium-gray\" style=\"color: #ffffff;\">CLIENTE:<\/span>Araunah Foods<\/li><li style=\"border-color: #f8dae4;\"><span class=\"display-block text-extra-small text-medium-gray\" style=\"color: #ffffff;\">SOLU\u00c7\u00c3O:<\/span>Design de Embalagens<\/li><li style=\"border-color: #f8dae4;\"><span class=\"display-block text-extra-small text-medium-gray\" style=\"color: #ffffff;\">SERVI\u00c7OS:<\/span>Packaging<\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section class=\"vc_row wpb_row vc_row-fluid  vc_custom_1510323973522 wow none\"><div class=\"wpb_column vc_column_container vc_col-sm-1 vc_col-lg-2 vc_col-md-2 vc_hidden-xs col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-10 vc_col-lg-8 vc_col-md-8 vc_col-xs-12 text-center\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><h5 class=\"text-extra-large margin-25px-bottom display-inline-block alt-font heading-style3  heading-2\"  style=\"font-size: 48px; line-height: 50px; font-weight: 900; color: #e80005;\" data-fontsize=\"48px\" data-lineheight=\"50px\">Um visual forte<br \/>e impactante.<\/h5><div class=\"separator-line-horrizontal-full bg-extra-light-gray center-col pofo-separator  vc_custom_1647382532452\" style=\"background-color:#f8dae4;\"><\/div><div class=\" vc_custom_1647380417373 last-paragraph-no-margin pofo-text-block-responsive-6a1f04cf57845\" style=\"width: 100%;\"><div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p class=\"p1\">O conceito da linha criada pela\u00a0<strong><span class=\"bold\">Mulligan<\/span><\/strong>\u00a0est\u00e1 alinhada com o visual\u00a0dos produtos\u00a0<strong><span class=\"bold\">Belive<\/span><\/strong>, mantendo\u00a0a consist\u00eancia\u00a0da marca e refor\u00e7ando a sua identidade. A descri\u00e7\u00e3o do produto e diferencia\u00e7\u00e3o de sabores foi planejada para ter grande destaque e r\u00e1pida compreens\u00e3o por parte do consumidor, pois a estrat\u00e9gia principal era a venda atrav\u00e9s de canais\u00a0<em>e-commerce<\/em>, como a\u00a0<span class=\"italic\">Amazon.\u00a0<\/span>Sendo assim, um visual forte e\u00a0impactante, aliado \u00e0 necessidade de uma leitura clara e instant\u00e2nea das caracter\u00edsticas do produto era fundamental.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-1 vc_col-lg-2 vc_col-md-2 vc_hidden-xs col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/section><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-vc-stretch-content=\"true\" class=\"vc_row wpb_row vc_row-fluid   wow none pofo-stretch-content\"><div class=\"wpb_column vc_column_container vc_col-lg-2 vc_hidden-md vc_hidden-sm vc_hidden-xs col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-lg-8 vc_col-md-12 col-xs-mobile-fullwidth wow none text-center\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;22543&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInUp&#8221; el_class=&#8221;margin-35px-bottom xs-margin-15px-bottom single-img-full&#8221;][vc_single_image image=&#8221;22544&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInUp&#8221; el_class=&#8221;margin-35px-bottom xs-margin-15px-bottom single-img-full&#8221; css=&#8221;.vc_custom_1647380547434{margin-top: 20px !important;}&#8221;][vc_single_image image=&#8221;22545&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInUp&#8221; el_class=&#8221;margin-35px-bottom xs-margin-15px-bottom single-img-full&#8221; css=&#8221;.vc_custom_1647380556291{margin-top: 20px !important;}&#8221;][vc_single_image image=&#8221;22546&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInUp&#8221; el_class=&#8221;no-margin-bottom single-img-full&#8221; css=&#8221;.vc_custom_1647380564818{margin-top: 20px !important;}&#8221;][vc_single_image image=&#8221;22547&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInUp&#8221; el_class=&#8221;no-margin-bottom single-img-full&#8221; css=&#8221;.vc_custom_1647380571209{margin-top: 20px !important;}&#8221;]<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-lg-2 vc_hidden-md vc_hidden-sm vc_hidden-xs col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Chips Belive&amp; BR Spices. A\u00a0Belive\u00a0\u00e9 uma empresa mineira de produtos aliment\u00edcios saud\u00e1veis que n\u00e3o para de crescer. Fomos convidados por eles para criar as embalagens da nova linha de\u00a0Chips Vegetais, um\u00a0cobranding\u00a0com a marca de temperos artesanais\u00a0BR SPICES. CLIENTE:Araunah FoodsSOLU\u00c7\u00c3O:Design de EmbalagensSERVI\u00c7OS:PackagingUm visual fortee impactante. O conceito da linha criada pela\u00a0Mulligan\u00a0est\u00e1 alinhada com o visual\u00a0dos produtos\u00a0Belive, mantendo\u00a0a consist\u00eancia\u00a0da marca e refor\u00e7ando a sua identidade. A descri\u00e7\u00e3o do produto e diferencia\u00e7\u00e3o de sabores foi planejada para ter grande destaque e r\u00e1pida compreens\u00e3o por parte do consumidor, pois a estrat\u00e9gia principal era a venda atrav\u00e9s de canais\u00a0e-commerce, como a\u00a0Amazon.\u00a0Sendo assim, um visual forte e\u00a0impactante, aliado \u00e0 necessidade de uma leitura clara e instant\u00e2nea das caracter\u00edsticas do produto era fundamental. 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