{"id":22618,"date":"2022-03-16T00:35:02","date_gmt":"2022-03-16T00:35:02","guid":{"rendered":"https:\/\/mulligandesign.com.br\/2022\/?post_type=portfolio&#038;p=22618"},"modified":"2024-10-11T13:38:07","modified_gmt":"2024-10-11T13:38:07","slug":"filtros-de-cafe-sao-braz","status":"publish","type":"portfolio","link":"https:\/\/mulligandesign.com.br\/2022\/portfolio\/filtros-de-cafe-sao-braz\/","title":{"rendered":"Filtros de Caf\u00e9 S\u00e3o Braz"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-vc-stretch-content=\"true\" class=\"vc_row wpb_row vc_row-fluid top-space vc_custom_1647387644409 wow fadeIn vc_row-has-fill pofo-stretch-content vc_row-no-padding vc_row-o-equal-height vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-has-fill vc_col-sm-12 vc_col-md-8 vc_col-xs-12 pofo-column-responsive-6a1f13e6361d7\"><div class=\"vc_column-inner cover-background vc_custom_1647388643887\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-md-4 vc_col-xs-12\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth pofo-column-responsive-6a1f13e636268\"><div class=\"vc_column-inner vc_custom_1507731390212\"><div class=\"wpb_wrapper\"><h5 class=\"text-extra-dark-gray margin-20px-bottom font-weight-600 display-inline-block alt-font heading-style2  vc_custom_1647387722950  heading-1\"  style=\"font-weight: 900; color: #ccf2ff;\">Filtros de Caf\u00e9 S\u00e3o Braz.<\/h5><div class=\"separator-line-horrizontal-full bg-extra-light-gray center-col pofo-separator  vc_custom_1647388203048\" style=\"background-color:#ce0108;\"><\/div><div class=\"text-medium line-height-28  vc_custom_1724344959723 last-paragraph-no-margin\" style=\"color: #ffffff;\"><div class=\"separator transparent \">\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p class=\"p1\">A<span class=\"bold\">\u00a0<strong>S\u00e3o Braz<\/strong><\/span>\u00a0\u00e9 uma das mais tradicionais empresas da regi\u00e3o Nordeste na categoria de alimentos e bebidas, sendo l\u00edder de vendas em algumas categorias como o filtro de caf\u00e9.<\/p>\n<p class=\"p1\">Mesmo mantendo a lideran\u00e7a regional na categoria, a\u00a0<strong><span class=\"bold\">S\u00e3o Braz<\/span><\/strong>\u00a0acreditou que havia espa\u00e7o para melhoria na apresenta\u00e7\u00e3o de seu produto e escolheu a\u00a0<strong><span class=\"bold\">Mulligan<\/span><\/strong>\u00a0para desenvolver\u00a0o<span class=\"italic\">\u00a0redesign<\/span>\u00a0da linha.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><ul class=\"list-style-9 margin-twelve-left text-extra-dark-gray list-style7-1 \" style=\"color: #ffffff;\"><li style=\"border-color: #ce0108;\"><span class=\"display-block text-extra-small text-medium-gray\" style=\"color: #007da3;\">CLIENTE:<\/span>S\u00e3o Braz<\/li><li style=\"border-color: #ce0108;\"><span class=\"display-block text-extra-small text-medium-gray\" style=\"color: #007da3;\">SOLU\u00c7\u00c3O:<\/span>Redesign de Embalagens<\/li><li style=\"border-color: #ce0108;\"><span class=\"display-block text-extra-small text-medium-gray\" style=\"color: #007da3;\">SERVI\u00c7OS:<\/span>Packaging<\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section class=\"vc_row wpb_row vc_row-fluid  vc_custom_1510323973522 wow none\"><div class=\"wpb_column vc_column_container vc_col-sm-1 vc_col-lg-2 vc_col-md-2 vc_hidden-xs col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-10 vc_col-lg-8 vc_col-md-8 vc_col-xs-12 text-center\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><h5 class=\"text-extra-large margin-25px-bottom display-inline-block alt-font heading-style3  heading-2\"  style=\"font-size: 48px; line-height: 50px; font-weight: 900; color: #ce0108;\" data-fontsize=\"48px\" data-lineheight=\"50px\">Uma embalagem ic\u00f4nica<br \/>e de grande destaque.<\/h5><div class=\"separator-line-horrizontal-full bg-extra-light-gray center-col pofo-separator  vc_custom_1647388428167\" style=\"background-color:#007da3;\"><\/div><div class=\" vc_custom_1728653884782 last-paragraph-no-margin pofo-text-block-responsive-6a1f13e63638c\" style=\"color: #002b8e; width: 100%;\"><div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p class=\"p1\">Ap\u00f3s a etapa de diagn\u00f3stico, conclu\u00edmos que a estrutura da embalagem deveria ser mantida, pois j\u00e1 estava bem assimilada na percep\u00e7\u00e3o do consumidor habitual, e percebemos que a composi\u00e7\u00e3o carecia de contraste e impacto visual na g\u00f4ndola. Nossa solu\u00e7\u00e3o foi\u00a0eliminar a cor amarela da composi\u00e7\u00e3o e refor\u00e7ar ainda mais o vermelho e azul, cores institucionais da\u00a0<strong><span class=\"bold\">S\u00e3o Braz<\/span><\/strong>.<\/p>\n<p>Aumentamos tamb\u00e9m consideravelmente a descri\u00e7\u00e3o do produto e o principal elemento da embalagem, o coador de caf\u00e9. Al\u00e9m disso, retrabalhamos as ilustra\u00e7\u00f5es,\u00a0<em>claims<\/em>\u00a0de produto e aumentamos o valor agregado com toques de metalizado. O resultado \u00e9 um embalagem ic\u00f4nica e de grande destaque no ponto de venda se comparado \u00e0 concorr\u00eancia local.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-1 vc_col-lg-2 vc_col-md-2 vc_hidden-xs col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/section><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-vc-stretch-content=\"true\" class=\"vc_row wpb_row vc_row-fluid   wow none pofo-stretch-content\"><div class=\"wpb_column vc_column_container vc_col-lg-2 vc_hidden-md vc_hidden-sm vc_hidden-xs col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-lg-8 vc_col-md-12 col-xs-mobile-fullwidth wow none text-center\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;22619&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInUp&#8221; el_class=&#8221;margin-35px-bottom xs-margin-15px-bottom single-img-full&#8221;][vc_single_image image=&#8221;22620&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInUp&#8221; css=&#8221;.vc_custom_1647388507630{margin-top: 20px !important;}&#8221; el_class=&#8221;margin-35px-bottom xs-margin-15px-bottom single-img-full&#8221;][vc_single_image image=&#8221;22621&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInUp&#8221; css=&#8221;.vc_custom_1647388522717{margin-top: 20px !important;}&#8221; el_class=&#8221;margin-35px-bottom xs-margin-15px-bottom single-img-full&#8221;]<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-lg-2 vc_hidden-md vc_hidden-sm vc_hidden-xs col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Filtros de Caf\u00e9 S\u00e3o Braz. A\u00a0S\u00e3o Braz\u00a0\u00e9 uma das mais tradicionais empresas da regi\u00e3o Nordeste na categoria de alimentos e bebidas, sendo l\u00edder de vendas em algumas categorias como o filtro de caf\u00e9. Mesmo mantendo a lideran\u00e7a regional na categoria, a\u00a0S\u00e3o Braz\u00a0acreditou que havia espa\u00e7o para melhoria na apresenta\u00e7\u00e3o de seu produto e escolheu a\u00a0Mulligan\u00a0para desenvolver\u00a0o\u00a0redesign\u00a0da linha. CLIENTE:S\u00e3o BrazSOLU\u00c7\u00c3O:Redesign de EmbalagensSERVI\u00c7OS:PackagingUma embalagem ic\u00f4nicae de grande destaque. Ap\u00f3s a etapa de diagn\u00f3stico, conclu\u00edmos que a estrutura da embalagem deveria ser mantida, pois j\u00e1 estava bem assimilada na percep\u00e7\u00e3o do consumidor habitual, e percebemos que a composi\u00e7\u00e3o carecia de contraste e impacto visual na g\u00f4ndola. Nossa solu\u00e7\u00e3o foi\u00a0eliminar a cor amarela da composi\u00e7\u00e3o e refor\u00e7ar ainda mais o vermelho e azul, cores institucionais da\u00a0S\u00e3o Braz. Aumentamos tamb\u00e9m consideravelmente a descri\u00e7\u00e3o do produto e o principal elemento da embalagem, o coador de caf\u00e9. Al\u00e9m disso, retrabalhamos as ilustra\u00e7\u00f5es,\u00a0claims\u00a0de produto e aumentamos o valor agregado com toques de metalizado. O resultado \u00e9 um embalagem ic\u00f4nica e de grande destaque no ponto de venda se comparado \u00e0 concorr\u00eancia local. 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