{"id":22733,"date":"2022-03-16T00:02:52","date_gmt":"2022-03-16T00:02:52","guid":{"rendered":"https:\/\/mulligandesign.com.br\/2022\/?post_type=portfolio&#038;p=22733"},"modified":"2024-10-11T13:36:49","modified_gmt":"2024-10-11T13:36:49","slug":"prieto-alimentos","status":"publish","type":"portfolio","link":"https:\/\/mulligandesign.com.br\/2022\/portfolio\/prieto-alimentos\/","title":{"rendered":"Prieto Alimentos"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-vc-stretch-content=\"true\" class=\"vc_row wpb_row vc_row-fluid top-space vc_custom_1648843112167 wow fadeIn vc_row-has-fill pofo-stretch-content vc_row-no-padding vc_row-o-equal-height vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-has-fill vc_col-sm-12 vc_col-md-8 vc_col-xs-12 pofo-column-responsive-6a1f12b019a70\"><div class=\"vc_column-inner cover-background vc_custom_1648844193693\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-md-4 vc_col-xs-12\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth pofo-column-responsive-6a1f12b019b0b\"><div class=\"vc_column-inner vc_custom_1507731390212\"><div class=\"wpb_wrapper\"><h5 class=\"text-extra-dark-gray margin-20px-bottom font-weight-600 display-inline-block alt-font heading-style2  vc_custom_1648843748612  heading-1\"  style=\"font-weight: 900; color: #c8000d;\">Prieto Alimentos.<\/h5><div class=\"separator-line-horrizontal-full bg-extra-light-gray center-col pofo-separator  vc_custom_1648843719738\" style=\"background-color:#7d6a4c;\"><\/div><div class=\"text-medium line-height-28  vc_custom_1724345196775 last-paragraph-no-margin\" style=\"color: #212121;\"><p>A<b>\u00a0Prieto Alimentos<\/b> \u00e9 uma produtora de cortes su\u00ednos, com mais de 50 anos de tradi\u00e7\u00e3o. Ao longo de sua hist\u00f3ria, suas linhas de produto cresceram de forma org\u00e2nica e sem integra\u00e7\u00e3o de identidade visual nas embalagens.<\/p>\n<p>A\u00a0<b>Mulligan\u00a0<\/b>foi convidada a repensar estrategicamente a marca, atrav\u00e9s do redesenho institucional e de embalagens.<\/p>\n<\/div><ul class=\"list-style-9 margin-twelve-left text-extra-dark-gray list-style7-1 \" style=\"color: #7d6a4c;\"><li style=\"border-color: #7d6a4c;\"><span class=\"display-block text-extra-small text-medium-gray\" style=\"color: #212121;\">CLIENTE:<\/span>Prieto Alimentos<\/li><li style=\"border-color: #7d6a4c;\"><span class=\"display-block text-extra-small text-medium-gray\" style=\"color: #212121;\">SOLU\u00c7\u00c3O:<\/span>Redesign de Embalagens<\/li><li style=\"border-color: #7d6a4c;\"><span class=\"display-block text-extra-small text-medium-gray\" style=\"color: #212121;\">SERVI\u00c7OS:<\/span>Packaging, Branding<\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section class=\"vc_row wpb_row vc_row-fluid  vc_custom_1510323973522 wow none\"><div class=\"wpb_column vc_column_container vc_col-sm-1 vc_col-lg-2 vc_col-md-2 vc_hidden-xs col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-10 vc_col-lg-8 vc_col-md-8 vc_col-xs-12 text-center\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><h5 class=\"text-extra-large margin-25px-bottom display-inline-block alt-font heading-style3  heading-2\"  style=\"font-size: 48px; line-height: 50px; font-weight: 900; color: #d8001a;\" data-fontsize=\"48px\" data-lineheight=\"50px\">Visual renovado sem abrir m\u00e3o<br \/>da hist\u00f3ria e da tradi\u00e7\u00e3o.<\/h5><div class=\"separator-line-horrizontal-full bg-extra-light-gray center-col pofo-separator  vc_custom_1648844155642\" style=\"background-color:#7d6a4c;\"><\/div><div class=\" vc_custom_1728653806932 last-paragraph-no-margin pofo-text-block-responsive-6a1f12b019c2f\" style=\"color: #f3e3d3; width: 100%;\"><p>Transformamos a\u00a0<strong>Prieto<\/strong>\u00a0em uma marca visualmente consistente, com maior destaque no ponto de venda. No logotipo temos um novo<em>\u00a0lettering<\/em> e um redesenho modernizado da torre, inserido atrav\u00e9s da ilustra\u00e7\u00e3o em cen\u00e1rio rural espanhol buc\u00f3lico, resgatando o imagin\u00e1rio tradicional da marca.<\/p>\n<p>As embalagens trazem melhor legibilidade e foram definidas paletas de cores para cada linha de produtos, criando uma identidade consistente e vers\u00e1til, possibilitando a f\u00e1cil identifica\u00e7\u00e3o de variantes de produto e a amplia\u00e7\u00e3o do portfolio sem enfraquecer o\u00a0<em>look and feel<\/em>\u00a0da marca.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-1 vc_col-lg-2 vc_col-md-2 vc_hidden-xs col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/section><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-vc-stretch-content=\"true\" class=\"vc_row wpb_row vc_row-fluid   wow none pofo-stretch-content\"><div class=\"wpb_column vc_column_container vc_col-lg-2 vc_hidden-md vc_hidden-sm vc_hidden-xs col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-lg-8 vc_col-md-12 col-xs-mobile-fullwidth wow none text-center\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;22734&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInUp&#8221; el_class=&#8221;margin-35px-bottom xs-margin-15px-bottom single-img-full&#8221;][vc_single_image image=&#8221;22735&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInUp&#8221; css=&#8221;.vc_custom_1648842966682{margin-top: 20px !important;}&#8221; el_class=&#8221;margin-35px-bottom xs-margin-15px-bottom single-img-full&#8221;][vc_single_image image=&#8221;22736&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInUp&#8221; css=&#8221;.vc_custom_1648842974858{margin-top: 20px !important;}&#8221; el_class=&#8221;margin-35px-bottom xs-margin-15px-bottom single-img-full&#8221;][vc_single_image image=&#8221;22737&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInUp&#8221; css=&#8221;.vc_custom_1648842984633{margin-top: 20px !important;}&#8221; el_class=&#8221;no-margin-bottom single-img-full&#8221;][vc_single_image image=&#8221;22738&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInUp&#8221; css=&#8221;.vc_custom_1648842993135{margin-top: 20px !important;}&#8221; el_class=&#8221;no-margin-bottom single-img-full&#8221;]<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-lg-2 vc_hidden-md vc_hidden-sm vc_hidden-xs col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Prieto Alimentos.A\u00a0Prieto Alimentos \u00e9 uma produtora de cortes su\u00ednos, com mais de 50 anos de tradi\u00e7\u00e3o. Ao longo de sua hist\u00f3ria, suas linhas de produto cresceram de forma org\u00e2nica e sem integra\u00e7\u00e3o de identidade visual nas embalagens. A\u00a0Mulligan\u00a0foi convidada a repensar estrategicamente a marca, atrav\u00e9s do redesenho institucional e de embalagens. CLIENTE:Prieto AlimentosSOLU\u00c7\u00c3O:Redesign de EmbalagensSERVI\u00c7OS:Packaging, BrandingVisual renovado sem abrir m\u00e3oda hist\u00f3ria e da tradi\u00e7\u00e3o.Transformamos a\u00a0Prieto\u00a0em uma marca visualmente consistente, com maior destaque no ponto de venda. No logotipo temos um novo\u00a0lettering e um redesenho modernizado da torre, inserido atrav\u00e9s da ilustra\u00e7\u00e3o em cen\u00e1rio rural espanhol buc\u00f3lico, resgatando o imagin\u00e1rio tradicional da marca. As embalagens trazem melhor legibilidade e foram definidas paletas de cores para cada linha de produtos, criando uma identidade consistente e vers\u00e1til, possibilitando a f\u00e1cil identifica\u00e7\u00e3o de variantes de produto e a amplia\u00e7\u00e3o do portfolio sem enfraquecer o\u00a0look and feel\u00a0da marca. 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