{"id":22758,"date":"2022-04-04T16:09:24","date_gmt":"2022-04-04T16:09:24","guid":{"rendered":"https:\/\/mulligandesign.com.br\/2022\/?post_type=portfolio&#038;p=22758"},"modified":"2024-10-11T13:41:11","modified_gmt":"2024-10-11T13:41:11","slug":"ludi-club","status":"publish","type":"portfolio","link":"https:\/\/mulligandesign.com.br\/2022\/portfolio\/ludi-club\/","title":{"rendered":"Ludi Club"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-vc-stretch-content=\"true\" class=\"vc_row wpb_row vc_row-fluid top-space vc_custom_1649087410292 wow fadeIn vc_row-has-fill pofo-stretch-content vc_row-no-padding vc_row-o-equal-height vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-has-fill vc_col-sm-12 vc_col-md-8 vc_col-xs-12 pofo-column-responsive-6a1f13ebdfba2\"><div class=\"vc_column-inner cover-background vc_custom_1649088547289\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-md-4 vc_col-xs-12\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth pofo-column-responsive-6a1f13ebdfc34\"><div class=\"vc_column-inner vc_custom_1507731390212\"><div class=\"wpb_wrapper\"><h5 class=\"text-extra-dark-gray margin-20px-bottom font-weight-600 display-inline-block alt-font heading-style2  vc_custom_1649087546455  heading-1\"  style=\"font-weight: 900; color: #c1ff00;\">Ludi Club.<\/h5><div class=\"separator-line-horrizontal-full bg-extra-light-gray center-col pofo-separator  vc_custom_1649087928614\" style=\"background-color:#00e0fd;\"><\/div><div class=\"text-medium line-height-28  vc_custom_1724345086269 last-paragraph-no-margin\" style=\"color: #ffffff;\"><p>A\u00a0<strong><span class=\"bold\">Usual\u00a0<\/span><\/strong>\u00e9 uma empresa fabricante de pl\u00e1sticos de Laranjal Paulista \u2013 SP. Possui uma extensa linha de produtos para utilidades dom\u00e9sticas e tamb\u00e9m possu\u00eda uma linha de brinquedos sob a marca\u00a0<span class=\"bold\">Usual Brinquedos<\/span>.<\/p>\n<p>O design dos brinquedos \u00e9 desenvolvido na pr\u00f3pria empresa, por\u00e9m o nome \u2013\u00a0de apelo racional e diretamente atrelado aos produtos dom\u00e9sticos \u2013 e as embalagens, tinham\u00a0baixo potencial comercial pois pulverizavam a for\u00e7a e a relev\u00e2ncia da marca.<\/p>\n<\/div><ul class=\"list-style-9 margin-twelve-left text-extra-dark-gray list-style7-1 \" style=\"color: #ffffff;\"><li style=\"border-color: #00e0fd;\"><span class=\"display-block text-extra-small text-medium-gray\" style=\"color: #c1ff00;\">CLIENTE:<\/span>Usual Brinquedos<\/li><li style=\"border-color: #00e0fd;\"><span class=\"display-block text-extra-small text-medium-gray\" style=\"color: #c1ff00;\">SOLU\u00c7\u00c3O:<\/span>Conceitua\u00e7\u00e3o de Marca e Linha de Embalagens<\/li><li style=\"border-color: #00e0fd;\"><span class=\"display-block text-extra-small text-medium-gray\" style=\"color: #c1ff00;\">SERVI\u00c7OS:<\/span>Packaging, Branding<\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section class=\"vc_row wpb_row vc_row-fluid  vc_custom_1510323973522 wow none\"><div class=\"wpb_column vc_column_container vc_col-sm-1 vc_col-lg-2 vc_col-md-2 vc_hidden-xs col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-10 vc_col-lg-8 vc_col-md-8 vc_col-xs-12 text-center\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><h5 class=\"text-extra-large margin-25px-bottom display-inline-block alt-font heading-style3  heading-2\"  style=\"font-size: 48px; line-height: 50px; font-weight: 900; color: #b100e7;\" data-fontsize=\"48px\" data-lineheight=\"50px\">Uma marca de personalidade<br \/>vibrante e divertida.<\/h5><div class=\"separator-line-horrizontal-full bg-extra-light-gray center-col pofo-separator  vc_custom_1649087647278\" style=\"background-color:#00e0fd;\"><\/div><div class=\" vc_custom_1728654068909 last-paragraph-no-margin pofo-text-block-responsive-6a1f13ebdfd4b\" style=\"color: #007001; width: 100%;\"><p>Fomos convidados a ajud\u00e1-los no projeto de reposicionamento, centralizado\u00a0no desenvolvimento do\u00a0<em><span class=\"italic\">naming<\/span><\/em>\u00a0e no\u00a0<em><span class=\"italic\">redesign<\/span>\u00a0<\/em>da linha de embalagens. Nasceu assim a<span class=\"bold\">\u00a0<strong>Ludi Club<\/strong><\/span>, uma marca de personalidade vibrante e divertida, comunicada de maneira consistente nas embalagens.<\/p>\n<p>Destacamos como resultado do projeto e de seu reposicionamento, o sucesso da\u00a0<strong><span class=\"bold\">Usual<\/span><\/strong>\u00a0em comercializar\u00a0a linha\u00a0<strong><span class=\"bold\">Ludi Club<\/span><\/strong> nas principais redes de lojas de brinquedos do Brasil.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-1 vc_col-lg-2 vc_col-md-2 vc_hidden-xs col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/section><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-vc-stretch-content=\"true\" class=\"vc_row wpb_row vc_row-fluid   wow none pofo-stretch-content\"><div class=\"wpb_column vc_column_container vc_col-lg-2 vc_hidden-md vc_hidden-sm vc_hidden-xs col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-lg-8 vc_col-md-12 col-xs-mobile-fullwidth wow none text-center\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;22790&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInUp&#8221; el_class=&#8221;margin-35px-bottom xs-margin-15px-bottom single-img-full&#8221;][vc_single_image image=&#8221;22766&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInUp&#8221; css=&#8221;.vc_custom_1649086215343{margin-top: 20px !important;}&#8221; el_class=&#8221;margin-35px-bottom xs-margin-15px-bottom single-img-full&#8221;][vc_single_image image=&#8221;22767&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInUp&#8221; css=&#8221;.vc_custom_1649086227238{margin-top: 20px !important;}&#8221; el_class=&#8221;margin-35px-bottom xs-margin-15px-bottom single-img-full&#8221;][vc_single_image image=&#8221;22768&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInUp&#8221; css=&#8221;.vc_custom_1649086237050{margin-top: 20px !important;}&#8221; el_class=&#8221;no-margin-bottom single-img-full&#8221;]<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-lg-2 vc_hidden-md vc_hidden-sm vc_hidden-xs col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Ludi Club.A\u00a0Usual\u00a0\u00e9 uma empresa fabricante de pl\u00e1sticos de Laranjal Paulista \u2013 SP. Possui uma extensa linha de produtos para utilidades dom\u00e9sticas e tamb\u00e9m possu\u00eda uma linha de brinquedos sob a marca\u00a0Usual Brinquedos. O design dos brinquedos \u00e9 desenvolvido na pr\u00f3pria empresa, por\u00e9m o nome \u2013\u00a0de apelo racional e diretamente atrelado aos produtos dom\u00e9sticos \u2013 e as embalagens, tinham\u00a0baixo potencial comercial pois pulverizavam a for\u00e7a e a relev\u00e2ncia da marca. CLIENTE:Usual BrinquedosSOLU\u00c7\u00c3O:Conceitua\u00e7\u00e3o de Marca e Linha de EmbalagensSERVI\u00c7OS:Packaging, BrandingUma marca de personalidadevibrante e divertida.Fomos convidados a ajud\u00e1-los no projeto de reposicionamento, centralizado\u00a0no desenvolvimento do\u00a0naming\u00a0e no\u00a0redesign\u00a0da linha de embalagens. Nasceu assim a\u00a0Ludi Club, uma marca de personalidade vibrante e divertida, comunicada de maneira consistente nas embalagens. Destacamos como resultado do projeto e de seu reposicionamento, o sucesso da\u00a0Usual\u00a0em comercializar\u00a0a linha\u00a0Ludi Club nas principais redes de lojas de brinquedos do Brasil. 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