{"id":22897,"date":"2022-03-16T00:00:30","date_gmt":"2022-03-16T00:00:30","guid":{"rendered":"https:\/\/mulligandesign.com.br\/2022\/?post_type=portfolio&#038;p=22897"},"modified":"2024-10-11T13:12:49","modified_gmt":"2024-10-11T13:12:49","slug":"linha-vitarella","status":"publish","type":"portfolio","link":"https:\/\/mulligandesign.com.br\/2022\/portfolio\/linha-vitarella\/","title":{"rendered":"Linha Vitarella"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-vc-stretch-content=\"true\" class=\"vc_row wpb_row vc_row-fluid top-space vc_custom_1654726456645 wow fadeIn vc_row-has-fill pofo-stretch-content vc_row-no-padding vc_row-o-equal-height vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-has-fill vc_col-sm-12 vc_col-md-8 vc_col-xs-12 pofo-column-responsive-6a1f04a1b9c02\"><div class=\"vc_column-inner cover-background vc_custom_1654725952273\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-md-4 vc_col-xs-12\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth pofo-column-responsive-6a1f04a1b9c96\"><div class=\"vc_column-inner vc_custom_1507731390212\"><div class=\"wpb_wrapper\"><h5 class=\"text-extra-dark-gray margin-20px-bottom font-weight-600 display-inline-block alt-font heading-style2  vc_custom_1654726597751  heading-1\"  style=\"font-weight: 900; color: #fdcd00;\">Linha Vitarella.<\/h5><div class=\"separator-line-horrizontal-full bg-extra-light-gray center-col pofo-separator  vc_custom_1647381157397\" style=\"background-color:#9cff00;\"><\/div><div class=\"text-medium line-height-28  vc_custom_1724345044682 last-paragraph-no-margin\" style=\"color: #ffffff;\"><p><span class=\"bold\">A <\/span><strong><span class=\"bold\">Vitarella<\/span><\/strong>, uma das principais empresas do grupo\u00a0<strong><span class=\"bold\">M.Dias Branco<\/span><\/strong>,\u00a0l\u00edder nacional na fabrica\u00e7\u00e3o e venda de biscoitos e massas,\u00a0escolheu a\u00a0<strong><span class=\"bold\">Mulligan<\/span><\/strong>\u00a0para redesenhar as suas 3 principais linhas de Biscoitos:\u00a0<strong><span class=\"bold\">Maria e Maizena<\/span>,\u00a0<span class=\"bold\">Crackers<\/span>\u00a0<\/strong>e<strong>\u00a0<span class=\"bold\">Wafers<\/span><\/strong>.<\/p>\n<p>A\u00a0<strong><span class=\"bold\">Mulligan<\/span><\/strong>\u00a0foi respons\u00e1vel por modernizar a extensa linha de forma cuidadosa, pois a\u00a0<strong><span class=\"bold\">Vitarella<\/span><\/strong> conta com um p\u00fablico fiel e j\u00e1 possuia uma identidade marcante, estruturada a partir de sua onda amarela. Mas, havia uma necessidade de moderniza\u00e7\u00e3o.<\/p>\n<\/div><ul class=\"list-style-9 margin-twelve-left text-extra-dark-gray list-style7-1 \" style=\"color: #ffffff;\"><li style=\"border-color: #fdcd00;\"><span class=\"display-block text-extra-small text-medium-gray\" style=\"color: #fff7cc;\">CLIENTE:<\/span>Vitarella<\/li><li style=\"border-color: #fdcd00;\"><span class=\"display-block text-extra-small text-medium-gray\" style=\"color: #fff7cc;\">SOLU\u00c7\u00c3O:<\/span>Conceitua\u00e7\u00e3o e Redesign de Embalagens<\/li><li style=\"border-color: #fdcd00;\"><span class=\"display-block text-extra-small text-medium-gray\" style=\"color: #fff7cc;\">SERVI\u00c7OS:<\/span>Packaging<\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section class=\"vc_row wpb_row vc_row-fluid  vc_custom_1510323973522 wow none\"><div class=\"wpb_column vc_column_container vc_col-sm-1 vc_col-lg-2 vc_col-md-2 vc_hidden-xs col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-10 vc_col-lg-8 vc_col-md-8 vc_col-xs-12 text-center\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><h5 class=\"text-extra-large margin-25px-bottom display-inline-block alt-font heading-style3  heading-2\"  style=\"font-size: 48px; line-height: 50px; font-weight: 900; color: #ff0800;\" data-fontsize=\"48px\" data-lineheight=\"50px\">Uma linha impactante<br \/>e com protagonismo.<\/h5><div class=\"separator-line-horrizontal-full bg-extra-light-gray center-col pofo-separator  vc_custom_1654726627661\" style=\"background-color:#fdcd00;\"><\/div><div class=\" vc_custom_1654726697071 last-paragraph-no-margin pofo-text-block-responsive-6a1f04a1b9de4\" style=\"color: #501602; width: 100%;\"><p>Ap\u00f3s o redesenho das 3 fam\u00edlias de produto, a uniformidade se mant\u00e9m na aplica\u00e7\u00e3o da marca, garantindo sua forte presen\u00e7a no ponto de venda e f\u00e1cil reconhecimento por parte dos consumidores. Se analisadas individualmente, nota-se que cada uma das linhas ganhou em percep\u00e7\u00e3o de qualidade, resultado do trabalho detalhado de\u00a0<em>appetite \u2013appeal<\/em>, moderniza\u00e7\u00e3o das fontes e reequil\u00edbrio da propor\u00e7\u00e3o dos elementos da embalagem, tornando ainda melhor sua exposi\u00e7\u00e3o no PDV.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-1 vc_col-lg-2 vc_col-md-2 vc_hidden-xs col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/section><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-vc-stretch-content=\"true\" class=\"vc_row wpb_row vc_row-fluid   wow none pofo-stretch-content\"><div class=\"wpb_column vc_column_container vc_col-lg-2 vc_hidden-md vc_hidden-sm vc_hidden-xs col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-lg-8 vc_col-md-12 col-xs-mobile-fullwidth wow none text-center\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;22915&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInUp&#8221; el_class=&#8221;margin-35px-bottom xs-margin-15px-bottom single-img-full&#8221;][vc_single_image image=&#8221;22916&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInUp&#8221; el_class=&#8221;margin-35px-bottom xs-margin-15px-bottom single-img-full&#8221; css=&#8221;.vc_custom_1654726035175{margin-top: -1px !important;}&#8221;][vc_single_image image=&#8221;22903&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInUp&#8221; el_class=&#8221;margin-35px-bottom xs-margin-15px-bottom single-img-full&#8221; css=&#8221;.vc_custom_1654724897631{margin-top: 20px !important;}&#8221;][vc_single_image image=&#8221;22904&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInUp&#8221; el_class=&#8221;margin-35px-bottom xs-margin-15px-bottom single-img-full&#8221; css=&#8221;.vc_custom_1654724901760{margin-top: 20px !important;}&#8221;][vc_single_image image=&#8221;22906&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInUp&#8221; el_class=&#8221;margin-35px-bottom xs-margin-15px-bottom single-img-full&#8221; css=&#8221;.vc_custom_1654724909831{margin-top: 20px !important;}&#8221;][vc_single_image image=&#8221;22907&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInUp&#8221; el_class=&#8221;margin-35px-bottom xs-margin-15px-bottom single-img-full&#8221; css=&#8221;.vc_custom_1654724914981{margin-top: 20px !important;}&#8221;]<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-lg-2 vc_hidden-md vc_hidden-sm vc_hidden-xs col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Linha Vitarella.A Vitarella, uma das principais empresas do grupo\u00a0M.Dias Branco,\u00a0l\u00edder nacional na fabrica\u00e7\u00e3o e venda de biscoitos e massas,\u00a0escolheu a\u00a0Mulligan\u00a0para redesenhar as suas 3 principais linhas de Biscoitos:\u00a0Maria e Maizena,\u00a0Crackers\u00a0e\u00a0Wafers. A\u00a0Mulligan\u00a0foi respons\u00e1vel por modernizar a extensa linha de forma cuidadosa, pois a\u00a0Vitarella conta com um p\u00fablico fiel e j\u00e1 possuia uma identidade marcante, estruturada a partir de sua onda amarela. Mas, havia uma necessidade de moderniza\u00e7\u00e3o. CLIENTE:VitarellaSOLU\u00c7\u00c3O:Conceitua\u00e7\u00e3o e Redesign de EmbalagensSERVI\u00c7OS:PackagingUma linha impactantee com protagonismo.Ap\u00f3s o redesenho das 3 fam\u00edlias de produto, a uniformidade se mant\u00e9m na aplica\u00e7\u00e3o da marca, garantindo sua forte presen\u00e7a no ponto de venda e f\u00e1cil reconhecimento por parte dos consumidores. Se analisadas individualmente, nota-se que cada uma das linhas ganhou em percep\u00e7\u00e3o de qualidade, resultado do trabalho detalhado de\u00a0appetite \u2013appeal, moderniza\u00e7\u00e3o das fontes e reequil\u00edbrio da propor\u00e7\u00e3o dos elementos da embalagem, tornando ainda melhor sua exposi\u00e7\u00e3o no PDV. 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